Tuesday, 21 October 2014

What I have learned this week : SWOT analysis



Assalamualaikum and have a good day ;) 

When we long for life without difficulties, remind us that oaks grow strong in contrary winds and diamonds are made under pressure. Some of us think holding on makes us strong, but sometimes it is about letting go. Yes, life never makes it easy for us to go through. 

Alhamdulillah. I’m here. Regards all the things that happen, I am bless with the love from everyone. So, this is my third post regarding the lesson that I have learned in Strategic management and operation subject. For the last 2 weeks, we are learning about SWOT analysis. 

What is SWOT analysis?

It is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do. The method of SWOT analysis is to take the information from an environmental analysis and separate it into internal (strengths and weaknesses) and external issues (opportunities and threats). Once this is completed, SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results.

On that day, we are being separated into 4 groups and Miss Ummi was asking us to do an analysis about our upcoming final year project, an ICEPS10.



The Faculty of Economics and Muamalat , USIM will continue the tradition of organizing the Islamic Entrepreneurship Convention (iCEPS) for the tenth time. This program is a continuation of the policy of academic FEM in organizing the Islamic Entrepreneurship Convention (iCEPS ) for a final year students. Therefore, the continuation of the Tenth Islamic Entrepreneurship Convention 2014 (iCEPS10 2014) to be held on 13 November to 16 November 2014 at the Great Hall of the Convocation of Universiti Sains Islam Malaysia (USIM) will continue. The theme of the convention was "Entrepreneurship-based Internationalisation and reviving Islamic Sunnah of the Prophet".



In some ways a SWOT analysis pushes us to think "inside the box". It does help us in analyses how ICEPS10 is going. Knowing what the positives and negatives of our program are puts us in a better position for action. While a SWOT analysis is not in itself action, it can be great tools to help us. First and foremost, identify the issues or problems you intend to change and then set or reaffirm goals as well as create an action plan. We can use SWOT to justify a course that has already been decided upon, but if our goal is to grow or improve, we will want to use it differently. 




The purpose of SWOT analysis is to analyse and evaluate information and identify strategic at a given time. SWOT Analysis is a very effective way of identifying strengths and weaknesses, and of examining the opportunities and threats one tends to face. Carrying out an analysis using the SWOT framework helps to focus activities into areas where one is strong and where the greatest opportunities lie. This knowledge is then used to develop a plan of action. 

An individual person also can develop their level of understanding themselves by doing a SWOT analysis. So have fun and do yours now !

currently I'm keeping an eye on one person, but I'm not a nutty as a fruitcake. saranghae.

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