Assalamualaikum..
What I have
learned this week ?
Today, I
would like to discuss the kinds of strategies that I have been learned in our
lecture for the past weeks. Basically, the strategies can be group into 3 broad
levels of decision making namely, corporate level strategies, business level
strategies and functional level strategies. These 3 level of strategies is been
done from different method and different circumstance within the organizations.
First of
all, corporate level strategy is meant to looking for the overall movement of
the organization. The Corporate level strategies have the priority to the
movement and action of the entire organization and also their decisions will
have to be made at the top of corporate level with the participation from all
divisions.
While
business level strategy will look at how the organization have to handle things
from the competition perspective. An organization has to deal and think of how
to compete with their competitors. Functional level strategy has to consider at
the various operational level of the organization. Usually, this level has to
deals with marketing, financing, management and also the operation divisions to
make sure that the overall things have been assist.
In
corporate level strategies, it has various levels of the strategies.
GRAND STRATEGIES
•GROWTH
• STABLE
GROWTH
•
TURNAROUND
•
COMBINATION
SECONDARY LEVEL STRATEGIES
•EXPAND
•INTEGRATE
• DIVERSIFY
TACTICAL LEVEL STRATEGIES
•
ORGANICALLY
• JOINT
VENTURE
• MERGER
•
ACQUISITION
• REVERSE
TAKEOVER
• STRATEGIC
ALLIANCES
•
LICENSING/FRANCHISING
The corporate
level strategy looks at the whole organization with the helicopter view. The
corporate level strategy covers the overall group whether to grow or to do
turnaround through the various secondary and tactical strategies. All three
level of strategies need to be done in synchronized manner as it all started
from the same point of action wanting to be the best organization and better
than their competitors.
Wassalam.
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